I'm playing with text analysis for my sabbatical project, and my blog provides a ready source of data. One of the top search queries that lands at my blog is "snow day prayer" which lands at this column I wrote for the Catholic Standard & Times last winter (when it was much snowier).
Several years ago, Google noted that they could use search queries to track influenza cases. (For all the gory details, read the paper in Nature.) If I look at where the queries originate, I can do the same thing with respect to the snow prediction.
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