There had been an article in La Civilta Cattolica, and another in the Philadelphia Inquirer a few days before publication. I had gotten up at 4am a couple of mornings to check my mail for interview requests with UK publications. I did a couple, including one with The Telegraph and one with the Daily Mail. I might have mentioned that adding a tiny amount of salt to tea can ease the bitterness, particularly if you'd let your tea oversteep.
On Wednesday, I woke to a lovely email from my editor at the RSC offering her best wishes and some suggestions for publicizing the book. It was the first day of teaching, so I figured I'd tackle some of those tasks after my classes wrapped up at 1 and before office hours at 3:30. (Confession, there are still a couple of those tasks I haven't tackled yet.) And off I went to the college to catch the 9am departmental meeting.
I went to pull the meeting agenda out of my inbox and noticed I had an email from the RSC's PR firm. The Telegraph was wondering if I had a response to the US Embassy's statement. What statement??? This statement! Turns out that Britain was up in arms over the suggestion that salt in tea could be desirable. We drafted something light and I went off to the departmental meeting. But I kept a wary eye on my inbox. An email from a reporter at the NY Times popped up. Would I have time to talk to him now? I excused myself and went back to my office. We had a lovely conversation, and I was pleased he asked me about my (non-tea related) science. I rang off.
That's when chaos ensued. My phone started ringing. There were DMs on what-was-once-known-as-Twitter, on LinkedIn. In my college email, my personal email. A text from my sister summed it up, "this isn't REAL is it?" It was crazy real. I grabbed a marker and started writing times and interview requests on my glass-topped desk - a space I usually used for working out quantum mechanics problems with my pchem students. Then I went to teach.
The next three days were wild. I did an interview with Lauren Frayer on NPR, and was too flustered to dig out the passage in the book about salt and bitterness when she asked me to read it to her. A TV crew came from the Philly station. I did interviews for media outlets in Ireland and Canada and South Africa and Turkey and Australia and Japan. And of course for the UK. For CNN and the BBC and PBS. At all hours. Like at 1:30 am my time - morning in Britain. By Zoom and phone and via fancy web set ups. And I taught my classes.
I was the subject of a press briefing at the US State department.
Saturday morning I was sorting my laundry as one does on the weekend when the texts flew again. I was a limerick on NPR's Wait, Wait Don't Tell Me:
Before all you Britains find fault
Take a sip and your whinging will halt
While sugar is nice it’s not quite the right spice
Because your tea needs a wee pinch of…salt
It got a bit less wild the following week. I did more interviews, but got more sleep. One of my favorites was with WHYY's Cherri Gregg and Avi Wolfman-Arent for their show Studio 2. I brought tea to taste and it was fun to meet the people behind the voices that I had heard so often. I enjoyed giving a Joseph Priestly Society lecture at the Science History Institute in Philadelphia, which played a role in the book. In the end the PR people estimated that the news had been seen 19 billion times. I'm with my sister, this isn't real is it?
I'm still talking tea (four events coming up in the next month including a reading at an independent book store and a virtual talk with the ACS -- you can sign up for free here) and doing the occasional interview about the chemistry of tea (December's Consumer Reports) beyond salt. I got to meet and talk tea and baking with chemist and Great British Bake Off finalist Josh Smalley in London last summer, hosted by theRSC. Most of all I enjoy taking people for a dip into their cup to better appreciate the rich molecular mash-up that is the world's most popular beverage after water. And to find ways to make their tea taste better!
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